SumUp is a fintech company founded in 2012 by Daniel Klein, Stefan Jeschonnek, Petter Made, Jan Deepen, and Marc-Alexander Christ. Its goal is to empower small businesses by providing easy-to-use card readers and payment solutions, enabling them to accept card payments effortlessly. SumUp's mission is to democratize card transactions for merchants worldwide, especially for SMEs (small and medium enterprises). Headquartered in London, SumUp has expanded its reach to over 30 countries, including Germany, Brazil, and the United States. The company has grown to become a leading global fintech, known for its innovative, user-friendly payment technologies.